SEO is one of the most important marketing strategies for businesses because it provides them with the kind of online visibility they need to attract new customers in today’s digital age. Nowadays, 81% of customers and 94% of any B2B customers are going to end up doing a search query before making their buying decision. Therefore, any business that doesn’t have a good online presence is going to end up way behind their competition.
Having a stronger local SEO hampshire strategy is something that will allow brands to effectively position their website’s much higher within the search engine rankings for highly searched for keywords and phrases. This can help them attract a lot more attention from those looking to buy. You can start by strategising for some of the most important keywords by using Data Cube.
What Exactly Is SEO and Why Does It Matter?
SEO is something that describes the overall strategy that businesses use to optimise their websites for search engines. Anyone who ends up on the website directly from the search engines is referred to as an organic visitor. This is organic traffic that a business doesn’t have to pay for. That being said, no one is entirely sure exactly what goes into the algorithm that search engines use. Therefore, you’ll need to study it carefully.
Why Is It Important?
Google, the search engine, looks at numerous things to determine the overall rankings for a website. A search engine wants to find various things on a website that ranks high. For one, they want relevant content. They also want the website to be reputable and trustworthy. Whenever content rankings higher on the search engines, it’s going to get clicked on and visited more. As many as 30% of the total clicks go to the first position on the search engine rankings and it falls to 12% for the third position. It goes all the way down to 2% for websites that rank towards the bottom of the page at nine and ten.
This kind of disparity only shows how important it is to be ranked towards the top of the results. Consumers don’t want to go beyond page one for their search queries and they trust search engines to give them quality results. This strategy has become integral to an effective marketing mix because of the reliance on search engines within the buying process. Online sales are continuing to skyrocket with 2016 being the first time when more purchases were made online than in traditional stores. Nearly 50% of all retailers have said that they have consumers that like to conduct their research online even if they do end up making their final purchase in the store. Because of this, every business needs to pay close attention to the search engines to ensure they are maximising the visibility they have in the marketplace.
There have been numerous factors uncovered that impact the rankings of websites. These factors are divided into on-page factors and off-page factors. The one’s on-page is done on-site and the ones off-page are done off-site.
A comprehensive strategy will incorporate both of these strategies.
On-page tactics will include publishing high-quality content that is relevant to the keywords and phrases you are aiming to rank for. This content should be optimised using tags and the right headings so the bots can crawl the site properly.
For any off-page SEO, you will be linking content both on and completely off the website in question. Every business needs to develop a comprehensive strategy to get more backlinks to increase rankings and drive more traffic. You can do this by cross-promoting your content across different platforms including social media, guest posts, and more.